Internet Rankings and Search Engine Optimization

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Five ways to increase your web site's ranking in major search engines.
Facts about Search Engine Rankings

Many Studies have shown that web users only utilise the top three pages of results when trying to find a relevant site or a meaningful result for their search term. Therefore it is critical for internet business succsess to have your web site within the top 30 results, otherwise your company or search term won't be found. A good start to improving your sites rankings is to follow five basics:
  • Relevant Content
  • Correctly Written Meta Tags
  • Relevant Reciprocal Links
  • Submitting Your Site to Search Engines
  • Compact well written HTML code


1. Relevant Content

Very few searhes are done on a companies name. Most people or potential clients will search for a phrase like "Plumbers in Pretoria" or "Public Speaking With Ease?" If these terms are mentioned in your site, major search engines will rank your site better For your company to rank well your site needs to have unique authoritative information on the services you offer, the more pages you have with relevant content to search terms you want optimised the better.This allows search engines to associate your web site with targeted search terms that will bring in potential clients.

2.Correctly Written Meta Tags

Search Engines use Meta tags ( non-visible HTML-code in your page ) to gather information about your site and how to crawl it. Meta Tags also can contain information like, keywords, site description, title and other factors that can effect how search engines see your site.

3. Reciprocal Links

In Googles Search Engine Patents reference is made to importance with their index's rankings is given to sites that are well linked to other internet sites. Well placed and relevant links are good for your sites internet rankings. Typically the more sites that point to your site the better, the relevance of where the link comes from also plays a role, i.e. if a site is about manufacturing bicycle tires and they offer to exchange links with your site ( say a clay tile manufacturer ) the link back to your site will probably count for nothing.
4. Submitting your Web Site to Major Search Engines

Submit your sites url to the major search engines, normally free of charge. This allows the search engines to know that your site is "out there" and increase the crawl rate to your site, this is important to obtain high placed internet search results.

5. Compact HTML Code

Most websites are written using HTML design editors such as Frontpage or Dreamweaver. These often generate heaps of unnecessary HTML code. This hinders the crawling rate and other search engine crawling factors. Rather "hand write" your pages ensuring minimal HTML code lines in your pages.



6. Fresh Content

Adding regular fresh content to your website, ensures search engines will be actively indexing your site. This allows for quicker and easier tweaks to ensure that you rank well. At Compuls Web Design

How We Can Help
Compuls Designs offers website design, website hosting, web site compaction, internet marketing, search engine optimization campaigns, accurate statcounting and improved search engine rankings. For a free site evaluation kindly fill in our
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