Search Engine Optimisation is were a person uses ethical techniques to increase your rankings on variuos search engines.
Internet Marketing is paying for adds on either Ananzi, Google or Yahoo at present. MSN's add campaign is in progress
How Do I Increase Visitors To My Site
The simplest and easist way to bring targeted vistors to your site is by Pay Per Click Links on Search Engines, below is a link to Google's Ad Words Campaign, it is through this online advertising that Google receive most of their revenue.
What Are Add Words or Sponsored Links?
If we look at the above search example on Google, for a highly competitive term like " flowers ", one can see that there are
564 000 pages found for that internet search term. To obtain front page results the easiest method is to sign up to Google Add Words Campaign and
ones results will appear in the columns and top row as indicated by the red arrows. Google Ad Words are run to an extent like an auction
, the more you are prepared to pay the higher your placement will be. A Google Ad Words Campaign Starts at R300-00 per month. But public internet behaviour
shows less response for paid links and often your competitors can click on your paid links costing you money without actually wanting to use your products or services.
The green arrows are results that are reflected by the search engines algorithms and are deemed organic or natural.
These positions in internet searches are the most sort after, as it seems that most of the clicks people make will be for the Organic Searches
in preference to the Sponsored Links.
First Page Organic Search Engine Results for Your Companies Activities and Services: Should be the Long Term Goal of any Internet Marketing Campaign
This is were one will require dedicated professionals to entice the search engine in to achieving a front page internet rank for the desired
search terms. To ensure top internet rankings all depends on a number of factors:
Factors Influencing Natural Search Engine Rankings
- Number of terms found for the search term ( eg. flowers gave 564 000 {Highly Competitive Term) ).
- The value and credibility rating Google deems for your site ( often expressed as Page rank )
- The Lay-out of your HTML code used in your site ( Search Engine "Spideribility")
- Search term relative links from the web boosting your sites credibility and page rank
- The age of your site
- The Meta Tag and Title Information in your HTML code
- And a host of smaller but important factors
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